{"id":10008,"date":"2020-08-28T14:38:22","date_gmt":"2020-08-28T04:38:22","guid":{"rendered":"https:\/\/www.auzi.com\/portal\/?p=10008"},"modified":"2022-07-14T12:07:17","modified_gmt":"2022-07-14T02:07:17","slug":"11-tips-for-the-one-person-marketing-team","status":"publish","type":"post","link":"https:\/\/www.auzi.com\/portal\/small-business\/11-tips-for-the-one-person-marketing-team\/","title":{"rendered":"11 Tips For The One Person Marketing Team"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10008\" class=\"elementor elementor-10008\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ae340a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ae340a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cbb1329\" data-id=\"cbb1329\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef9a6dc elementor-widget elementor-widget-heading\" data-id=\"ef9a6dc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">11 Tips For The One Person Marketing Team<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-829fda4 elementor-widget elementor-widget-text-editor\" data-id=\"829fda4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There is a 90% chance that inner-city firm spanning over multiple floors has an extensive marketing team. A dedicated employee to perform every miniscule <a href=\"https:\/\/www.auzi.com\/portal\/blog-marketing\/\" target=\"_blank\" rel=\"noopener\">marketing activity<\/a> you can think of. Monday mornings look like multiple marketing directors leading a boardroom meeting consisting of the Facebook advertising team, the copywriting team, the content creators, the social media strategy team, the team of webdesigners, the data analysists, the coders, the SEO experts, print marketing and even the team responsible for just EDM (electronic direct mail) \u2013 you get the drift.<\/p><p>Meanwhile, your small team (or one-person army) across the street in the co-working space, or way down the road in your home office has a one person marketing team juggling it all. From one marketing director to another, I know this can be tricky to get right at first. So, we\u2019re here to share our tips and tricks of the trade.<\/p><p>Here are 11 tips for the one person marketing team.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-221e215 elementor-widget elementor-widget-image\" data-id=\"221e215\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"721\" src=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/08\/one-person-marketing-team-1.jpg\" class=\"attachment-full size-full wp-image-10014\" alt=\"Woman pointing to her presentation on a pinned up piece of paper\" srcset=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/08\/one-person-marketing-team-1.jpg 1080w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/08\/one-person-marketing-team-1-300x200.jpg 300w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/08\/one-person-marketing-team-1-1024x684.jpg 1024w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/08\/one-person-marketing-team-1-768x513.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><span>Photo by <a href=\"https:\/\/unsplash.com\/@wocintechchat?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Christina @ wocintechchat.com<\/a> on <a href=\"https:\/\/unsplash.com\/?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/span><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9be5f99 elementor-widget elementor-widget-heading\" data-id=\"9be5f99\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Don\u2019t be afraid to ask for help \u2013 Get your team (or kids) involved as much as you can<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9553e7e elementor-widget elementor-widget-text-editor\" data-id=\"9553e7e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you do have other members on your team maybe in accounts or admin for example, see if they\u2019re willing to lend a helping hand. Odds are they\u2019re keen to get some marketing experience under their belt and take one for the team. At AUZi, our <a href=\"https:\/\/www.auzi.com\/portal\/about\/\" target=\"_blank\" rel=\"noopener\">two Insurance Brokers Bec and Nicole<\/a> are always getting involved in content creation and even just lending their brainpower in our brainstorming sessions. They love trying something new and always have some great ideas to contribute to campaigns. Extra hands even for just a few hours a week can make the world of difference.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0417da6 elementor-widget elementor-widget-heading\" data-id=\"0417da6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Outsource where you can <\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f5482c elementor-widget elementor-widget-text-editor\" data-id=\"3f5482c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Many marketing professionals specialise in specific areas. While upskilling is always good to do throughout your career, sometimes if it\u2019s not your forte it consumes far too much time and stress than it\u2019s worth. Utilise a specialist that complements the business. Whether that be hiring a writer to keep your blog calendar consistent, or a Google ads manager to take the stress off learning that whole new world.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a60e9a elementor-widget elementor-widget-heading\" data-id=\"9a60e9a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Automate, Automate, Automate <\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5941fd elementor-widget elementor-widget-text-editor\" data-id=\"e5941fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Automate as much as you can without becoming inauthentic. Sometimes curating just one post has you lose your focus and takes you away from other important tasks. Rather than doing that every day, set aside several hours a month (or fortnight depending on your content calendar) to simply just schedule posts on an app like <a href=\"https:\/\/hootsuite.com\/\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a>. Alternative scheduling apps include <a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noopener\">Buffer<\/a>, <a href=\"https:\/\/www.sendible.com\/\" target=\"_blank\" rel=\"noopener\">Sendible<\/a>, <a href=\"http:\/\/www.hubspot.com\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a> and <a href=\"https:\/\/www.plannthat.com\/\" target=\"_blank\" rel=\"noopener\">Plann<\/a>.<\/p><p>Other marketing activities you can easily automate are EDM and drip campaigns, recycling blog posts, customer service replies, data &amp; analytics reports, website audits and more.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a402eec elementor-widget elementor-widget-heading\" data-id=\"a402eec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Use all the helpful software and apps that 2020 has blessed us with <\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8d39f3 elementor-widget elementor-widget-text-editor\" data-id=\"f8d39f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In 2022, we\u2019re lucky to have endless amounts of software at our fingertips. Like automation that we discussed before, many of these platforms can make marketing a breeze. Some of the apps we use at AUZi include \u2013<\/p><ul><li>Hootsuite \u2013 for social media scheduling.<\/li><li><a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> and <a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a> \u2013 for analysing data, campaign performance, website traffic etc.<\/li><li><a href=\"https:\/\/elementor.com\/\" target=\"_blank\" rel=\"noopener\">Elementor<\/a> \u2013 this is great for WordPress users. It\u2019s a plugin that allows us to quickly and efficiently design aesthetic pages on our website.<\/li><li><a href=\"https:\/\/www.seopowersuite.com\/\" target=\"_blank\" rel=\"noopener\">SEO Powersuite<\/a> \u2013 to track SEO performance, rank changes and keyword mapping.<\/li><li><a href=\"http:\/\/www.serpstat.com\" target=\"_blank\" rel=\"noopener\">SerpStat<\/a> \u2013 to conduct website audits.<\/li><li><a href=\"http:\/\/www.canva.com\" target=\"_blank\" rel=\"noopener\">Canva<\/a> \u2013 for creating quick designs for social media.<\/li><li><a href=\"https:\/\/www.adobe.com\/au\/creativecloud.html\" target=\"_blank\" rel=\"noopener\">Adobe Creative Cloud<\/a> \u2013 for print design, video creation, photoshop etc.<\/li><li><a href=\"https:\/\/asana.com\/\" target=\"_blank\" rel=\"noopener\">Asana<\/a> or <a href=\"http:\/\/www.trello.com\" target=\"_blank\" rel=\"noopener\">Trello<\/a> \u2013 for managing projects, campaigns and to do lists.<\/li><li><a href=\"http:\/\/www.sendinblue.com\" target=\"_blank\" rel=\"noopener\">SendinBlue<\/a> or <a href=\"http:\/\/www.mailchimp.com\" target=\"_blank\" rel=\"noopener\">Mailchimp<\/a> \u2013 for creating EDM and drip campaigns.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b49fae8 elementor-widget elementor-widget-heading\" data-id=\"b49fae8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">You will make mistakes, learn from them<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70c6eee elementor-widget elementor-widget-text-editor\" data-id=\"70c6eee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As a one person marketing team, you will make mistakes. They\u2019re inevitable. Rather than beat yourself up about it, learn from them and pivot. Some mistakes can be blessings in disguise as they help you learn what is and isn\u2019t a <a href=\"https:\/\/www.auzi.com\/portal\/small-business\/low-budget-marketing-ideas-for-small-business\/\">good marketing<\/a> activity for your business.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-805f72b elementor-widget elementor-widget-heading\" data-id=\"805f72b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Make sure you\u2019re tracking your KPIs<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f50961f elementor-widget elementor-widget-text-editor\" data-id=\"f50961f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you haven&#8217;t already, you need to learn to read data and analytics. Yes, I know maybe you are your own boss, though this is not just to prove to someone that you\u2019re getting results. Unless you have a photographic memory, you can\u2019t remember it all. Tracking your results allows you to identify what is and isn\u2019t working, what needs to be cut, tweaked and what simply needs improving. This can save you SO much time and money.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28e7f38 elementor-widget elementor-widget-image\" data-id=\"28e7f38\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"814\" src=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/08\/one-person-marketing-team-2.jpg\" class=\"attachment-full size-full wp-image-10018\" alt=\"Black and white photo of Google Search Console graphs\" srcset=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/08\/one-person-marketing-team-2.jpg 1080w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/08\/one-person-marketing-team-2-300x226.jpg 300w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/08\/one-person-marketing-team-2-1024x772.jpg 1024w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/08\/one-person-marketing-team-2-768x579.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><span>Photo by <a href=\"https:\/\/unsplash.com\/@mjessier?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Myriam Jessier<\/a> on <a href=\"https:\/\/unsplash.com\/?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/span><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-169984b elementor-widget elementor-widget-heading\" data-id=\"169984b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Create a solid social media calendar and content pillars<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e082377 elementor-widget elementor-widget-text-editor\" data-id=\"e082377\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Oh stop it, I can sense the eye roll from here. Initially, I hated used calendars and pillars. I thought it made everything less authentic. Though now that you\u2019re a one person marketing team, they will be your saving grace. Using a content calendar ensures that you\u2019re being consistent with your posting. While content pillars will also keep you consistent, they will also ensure all your content is relevant, easier to navigate and your life so much easier!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baaf21b elementor-widget elementor-widget-heading\" data-id=\"baaf21b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Don\u2019t try to do it all \u2013 focus on the platforms that give the best results<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daccae0 elementor-widget elementor-widget-text-editor\" data-id=\"daccae0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I\u2019m sure you have already identified your exact target market(s). I know you\u2019ve probably already heard that one digital marketer that preaches you must have a presence on every platform. This is 100% not true. For instance, if 99% of your customers don\u2019t hang out on Twitter then don\u2019t waste your time and effort on a Twitter strategy that speaks to no one. Rather, put your all into the platforms that you know your target market love. While we do use Twitter at AUZi, a majority of our customers hang out on Facebook and Instagram, so that is where you will find us most of the time.<\/p><p>At the end of the day, you are one person, you can\u2019t be everywhere.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b8e219 elementor-widget elementor-widget-heading\" data-id=\"8b8e219\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Stay up-to-date with the industry<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0e4894 elementor-widget elementor-widget-text-editor\" data-id=\"c0e4894\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If I had a dollar for every time they changed the Instagram algorithm I\u2019d be one rich gal! The same goes for every other activity in your marketing plan. In our digital world, things are constantly evolving which can make it difficult to stay up-to-date with every change or new thing that hits the marketing industry. There are a few things I do to ensure I get the scoop on the latest and greatest. I listen to podcasts on the way to the gym (each centered around different marketing topics), attend networking events (pre-COVID), dive into LinkedIn\u2019s treasure trove of information published by leaders in the industry, and have friends that work in similar roles to share knowledge and learn from.<\/p><p>Upskilling is also a great way to keep up with industry trends and updates. You may be an expert in SEO but taking part in a 2020 course will teach you all you need to know about the latest Google Core update. The same goes for any strategy you use.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0cea20 elementor-widget elementor-widget-heading\" data-id=\"c0cea20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Recycle your content <\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57b7a8e elementor-widget elementor-widget-text-editor\" data-id=\"57b7a8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Recycling content particularly blog posts can save you so many hours writing your weekly blog. While I still publish new blog posts, I usually revamp and add to an old blog post at least once a month. It looks new and gets just as much engagement as it did the first time around. This is easiest to do if you are creating evergreen content which is content that continues to be relevant well after publishing and doesn\u2019t \u2018expire\u2019. \u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d83456 elementor-widget elementor-widget-heading\" data-id=\"8d83456\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Set SMART goals <\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1423a0b elementor-widget elementor-widget-text-editor\" data-id=\"1423a0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>SMART goals are Specific, Measurable, Attainable, Relevant and Time-bound. Don\u2019t just pump out content. Set web traffic, SEO and conversion goals across your marketing activities. Remember, content that reaps results in your web traffic, social reach and EDM at the same time is better than having to write 3 unique pieces for each platform. Be versatile and SMART.<\/p><p>Don\u2019t expect too much from yourself. Remember, you simply can\u2019t do it all, but you certainly can leave your mark.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31ef2a7 elementor-share-buttons--color-custom elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"31ef2a7\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" 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class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_pinterest\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on pinterest\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tPinterest\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56f5075 elementor-widget elementor-widget-image\" data-id=\"56f5075\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/occupations.php\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"300\" src=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2019\/08\/Need-to-insure-your-market-stall_-2.png\" class=\"attachment-full size-full wp-image-9998\" alt=\"Get an instant insurance quote\" srcset=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2019\/08\/Need-to-insure-your-market-stall_-2.png 1200w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2019\/08\/Need-to-insure-your-market-stall_-2-300x75.png 300w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2019\/08\/Need-to-insure-your-market-stall_-2-1024x256.png 1024w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2019\/08\/Need-to-insure-your-market-stall_-2-768x192.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7670d0 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"a7670d0\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9939 post type-post status-publish format-standard has-post-thumbnail hentry category-small-business tag-marketing tag-small-business-help\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.auzi.com\/portal\/small-business\/5-reasons-why-your-business-needs-to-focus-on-a-specific-niche\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"158\" src=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/08\/finding-a-niche-thumbnail-300x158.jpg\" class=\"attachment-medium size-medium wp-image-17728\" alt=\"\" srcset=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/08\/finding-a-niche-thumbnail-300x158.jpg 300w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/08\/finding-a-niche-thumbnail-1024x538.jpg 1024w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/08\/finding-a-niche-thumbnail-768x404.jpg 768w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/08\/finding-a-niche-thumbnail.jpg 1201w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.auzi.com\/portal\/small-business\/5-reasons-why-your-business-needs-to-focus-on-a-specific-niche\/\" >\n\t\t\t\t5 Reasons Why Your Business Needs To Focus On a Specific Niche \u2013 At Least In The Beginning\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9609 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing category-small-business tag-marketing tag-small-business-help\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.auzi.com\/portal\/small-business\/things-you-should-be-doing-on-instagram-for-business\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"158\" src=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/06\/things-to-do-on-instagram-as-a-business-thumbnail-300x158.jpg\" class=\"attachment-medium size-medium wp-image-17734\" alt=\"things to do on instagram as a business blog thumbnail\" srcset=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/06\/things-to-do-on-instagram-as-a-business-thumbnail-300x158.jpg 300w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/06\/things-to-do-on-instagram-as-a-business-thumbnail-1024x538.jpg 1024w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/06\/things-to-do-on-instagram-as-a-business-thumbnail-768x404.jpg 768w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/06\/things-to-do-on-instagram-as-a-business-thumbnail.jpg 1201w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.auzi.com\/portal\/small-business\/things-you-should-be-doing-on-instagram-for-business\/\" >\n\t\t\t\t7 Things You Should Be Doing On Your Instagram For Business\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8997 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing category-small-business tag-marketing tag-small-business-help\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.auzi.com\/portal\/small-business\/how-to-sell-your-products-online\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/online-sales.jpg\" class=\"attachment-medium size-medium wp-image-9032\" alt=\"flat lay with an ipad and pot plants\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.auzi.com\/portal\/small-business\/how-to-sell-your-products-online\/\" >\n\t\t\t\tHow To Sell Your Products Online\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>11 Tips For The One Person Marketing Team There is a 90% chance that inner-city firm spanning over multiple floors has an extensive marketing team.<\/p>\n","protected":false},"author":3,"featured_media":17726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[450,449],"tags":[283,402,122],"class_list":["post-10008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-small-business","tag-marketing","tag-marketing-tips","tag-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>11 Tips For The One Person Marketing Team | AUZi Insurance<\/title>\n<meta name=\"description\" content=\"From a one person marketing team to another, I know it can be tricky to get right at first. 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