{"id":18077,"date":"2022-08-02T12:36:40","date_gmt":"2022-08-02T02:36:40","guid":{"rendered":"https:\/\/www.auzi.com\/portal\/?p=18077"},"modified":"2024-09-29T12:18:19","modified_gmt":"2024-09-29T02:18:19","slug":"tips-naming-your-business","status":"publish","type":"post","link":"https:\/\/www.auzi.com\/portal\/small-business\/tips-naming-your-business\/","title":{"rendered":"Tips for Naming your Business"},"content":{"rendered":"\t\t
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Tips for Naming your Business <\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Choosing the right name for your business can be a daunting task. There are so many things to consider when choosing a name, but don\u2019t worry – it’s not as difficult as it seems! Here are some tips on how to go about choosing a name for your new small business<\/a>:<\/p>

When it comes to deciding on a name for your business, there are probably more things to consider than you would, naming a child! After all, the name of your company is important because it creates an image in people’s minds about what your company does and how it does it. That’s why names like Google<\/a> and Apple<\/a> are so successful: they create instant associations between the brand and something related to its product or service. For example, if I say \u201cGoogle Chrome<\/a>\u201d then you instantly think of fast internet speeds because after all, that’s what Google Chrome is famous for.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Expect to spend time brainstorming names.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Once you’ve narrowed down the name options, it’s time to pick the one that works best for your business. A good rule of thumb is to choose something that is easy to remember, memorable and unique. We understand this can be challenging but stick with us as there are some tips further down.<\/p>

When considering the name of your business, there are many things to think about. You want your name to be simple, yet unique – easy to remember for your customers. Contemplating whether you want your brand to represent additional products or activities for future growth is important too as you may pigeonhole yourself with a name that is too specific.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Start with a Plan and work from there. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Check the ABN, Domain, Social Media Handles <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Checking, whether the name is available to register, is a good place to start.\u00a0 The Australian Business Register<\/a> offers a free tool called \u201cABN Lookup<\/a>\u201d.\u00a0 This function allows you to search for a business name and it displays all similar registered entities, including the state of the main location.\u00a0 Noting something very similar in your area may steer you away from your initial selection, plus, you will not gain approval to have the same name as another registered business.<\/p>

Whilst you are in the name searching zone, don\u2019t forget social media.\u00a0 There are multiple Instagram accounts out there that have needed to add some numerics or characters after their profile name to be different to another. – You really want to avoid this!\u00a0<\/p>

If your business plan includes having a website, whether it be now or in the future, you will need to conduct a domain search.\u00a0 There are several domain registration sites that can guide you through this process.\u00a0 Once again, checking availability is a must, then you need to decide if you want .com, .com.au, net.au, .asn.au, .org.au\u2026(and more).\u00a0 Each comes with its own price tag.<\/p>

Also, don’t forget to Google it or if your Gen-Z – Tiktok it. (I mean, we google EVERYTHING else right?) What you are looking for here is, how easy will it be for your future customer to find you and what your competition is in this space.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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If all else fails, why not turn to AI<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Naming your business is an important step in its life cycle. The name you choose will be used to promote and sell your products or services, so it’s worth putting some thought into what you’ll call the company that one day could be a household name. However, if the task of creating a catchy and memorable brand is daunting for you, why not let an AI do the work for you? We\u2019ve discovered some free business name generators available online which may provide some inspiration:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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