{"id":19847,"date":"2024-01-18T14:42:26","date_gmt":"2024-01-18T04:42:26","guid":{"rendered":"https:\/\/www.auzi.com\/portal\/?p=19847"},"modified":"2026-03-17T21:03:08","modified_gmt":"2026-03-17T11:03:08","slug":"the-essentials-for-starting-a-business","status":"publish","type":"post","link":"https:\/\/www.auzi.com\/portal\/small-business\/the-essentials-for-starting-a-business\/","title":{"rendered":"The Essentials for Starting a Business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19847\" class=\"elementor elementor-19847\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f69f1dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f69f1dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8c4bac\" data-id=\"f8c4bac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-857ec6b elementor-widget elementor-widget-heading\" data-id=\"857ec6b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Essentials for Starting a Business<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b765a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b765a1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-76a77d3\" data-id=\"76a77d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-154ffa4 elementor-widget elementor-widget-text-editor\" data-id=\"154ffa4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"389\" data-end=\"518\">Starting a business can feel exciting and a little overwhelming. The good news is you don\u2019t need to know everything on day one.<\/p><p data-start=\"389\" data-end=\"518\">If you take things <strong data-start=\"539\" data-end=\"555\">step by step<\/strong>, you can build a strong foundation for your business and avoid many of the common mistakes new owners make.\u00a0<span style=\"font-size: 15px;\">This guide walks through the <\/span><strong style=\"font-size: 15px;\" data-start=\"694\" data-end=\"750\">essential steps for starting a business in Australia<\/strong><span style=\"font-size: 15px;\">, in plain language so you can actually take action.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-da132f1\" data-id=\"da132f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8f0877 elementor-widget elementor-widget-image\" data-id=\"b8f0877\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"350\" height=\"218\" src=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2021\/03\/starting-a-small-business-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-11311\" alt=\"\" srcset=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2021\/03\/starting-a-small-business-1.jpg 350w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2021\/03\/starting-a-small-business-1-300x187.jpg 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5cf2ee1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5cf2ee1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abd42d8\" data-id=\"abd42d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b39f700 elementor-widget elementor-widget-heading\" data-id=\"b39f700\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Start with your business idea<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b87c9de elementor-widget elementor-widget-text-editor\" data-id=\"b87c9de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"845\" data-end=\"977\">Every business starts with an idea. But before you jump in, it\u2019s important to make sure your idea is something people actually want.<\/p><p data-start=\"979\" data-end=\"1015\">Ask yourself a few simple questions:<\/p><ul><li data-start=\"1017\" data-end=\"1162\">What problem does my business solve?<\/li><li data-start=\"1017\" data-end=\"1162\">Who would buy this product or service?<\/li><li data-start=\"1017\" data-end=\"1162\">Are there other businesses already doing something similar?<\/li><\/ul><p data-start=\"1164\" data-end=\"1311\">Looking at what other businesses are doing isn\u2019t a bad thing. It helps you understand the market and find ways to do things better or differently.<\/p><p data-start=\"1313\" data-end=\"1427\">You can also talk to potential customers, ask friends or colleagues for feedback, and do a little online research.\u00a0The goal here isn\u2019t perfection. It\u2019s simply making sure your idea has <strong data-start=\"1499\" data-end=\"1517\">real potential<\/strong>.<\/p><p data-start=\"1429\" data-end=\"1518\">\ud83d\udca1 <em data-start=\"1567\" data-end=\"1577\">Pro Tip:<\/em> Tools like <a href=\"https:\/\/trends.google.com\/trends\/\"><strong data-start=\"1589\" data-end=\"1606\">Google Trends<\/strong><\/a>, <strong data-start=\"1608\" data-end=\"1627\">Keyword Planner<\/strong>, and <strong data-start=\"1633\" data-end=\"1652\">industry forums<\/strong> help you understand demand and competitors before you build anything.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e044e17 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e044e17\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0638639\" data-id=\"0638639\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e9c1d8 elementor-widget elementor-widget-heading\" data-id=\"7e9c1d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Create a simple business plan <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10bb709 elementor-widget elementor-widget-text-editor\" data-id=\"10bb709\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"1561\" data-end=\"1656\">A business plan doesn\u2019t need to be complicated. Think of it as <strong data-start=\"1624\" data-end=\"1655\">a roadmap for your business<\/strong>. It helps you stay focused, understand your costs, and plan how you\u2019ll attract customers.<\/p><p data-start=\"1748\" data-end=\"1788\">Writing a short plan early can help you:<\/p><ul><li data-start=\"1790\" data-end=\"1938\">Understand your pricing and expenses<\/li><li data-start=\"1790\" data-end=\"1938\">Identify your ideal customers<\/li><li data-start=\"1790\" data-end=\"1938\">Plan how you\u2019ll market your business<\/li><li data-start=\"1790\" data-end=\"1938\">Avoid expensive mistakes later<\/li><\/ul><p data-start=\"1940\" data-end=\"2054\">The <a href=\"https:\/\/business.gov.au\/planning\/business-plans\">Australian Government provides <strong data-start=\"1975\" data-end=\"2007\">free business plan templates<\/strong><\/a> that walk you through everything step by step.<\/p><p><span style=\"text-decoration: underline;\"><strong>What to include in your plan<\/strong><\/span><\/p><p data-start=\"2156\" data-end=\"2176\">Focus on the basics:<\/p><p data-start=\"2178\" data-end=\"2244\"><strong data-start=\"2178\" data-end=\"2200\">Your business idea<\/strong><br data-start=\"2200\" data-end=\"2203\" \/>What product or service are you offering?<\/p><p data-start=\"2246\" data-end=\"2289\"><strong data-start=\"2246\" data-end=\"2264\">Your customers<\/strong><br data-start=\"2264\" data-end=\"2267\" \/>Who will buy from you?<\/p><p data-start=\"2291\" data-end=\"2368\"><strong data-start=\"2291\" data-end=\"2322\">How you\u2019ll run the business<\/strong><br data-start=\"2322\" data-end=\"2325\" \/>How you\u2019ll deliver your product or service.<\/p><p data-start=\"2370\" data-end=\"2447\"><strong data-start=\"2370\" data-end=\"2396\">Your pricing and costs<\/strong><br data-start=\"2396\" data-end=\"2399\" \/>What it costs to operate and what you\u2019ll charge.<\/p><p data-start=\"2449\" data-end=\"2503\"><strong data-start=\"2449\" data-end=\"2480\">How customers will find you<\/strong><br data-start=\"2480\" data-end=\"2483\" \/><a href=\"https:\/\/business.gov.au\/marketing-and-advertising\">Your marketing plan.<\/a><\/p><p data-start=\"2505\" data-end=\"2581\"><strong data-start=\"2505\" data-end=\"2541\">How you\u2019ll protect your business<br \/><\/strong>What types of insurance you may need and the cost of them.\u00a0Insurance helps protect everything you\u2019re building. Depending on your business, this may include Public Liability, Product Liability or Professional Indemnity.\u00a0Costs will vary depending on the work you do and the level of cover you choose. With <a href=\"https:\/\/www.auzi.com\/portal\/\"><strong data-start=\"1267\" data-end=\"1315\">AUZi, you can get an online quote in minutes<\/strong><\/a>, making it easy to understand your options before you start trading.<\/p><p data-start=\"2583\" data-end=\"2700\"><strong data-start=\"2586\" data-end=\"2599\">\ud83d\udca1 AUZi Tip:<\/strong><br data-start=\"2599\" data-end=\"2602\" \/>Your business plan doesn\u2019t have to be perfect. Start simple and improve it as your business grows.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f75d93f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f75d93f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8984e78\" data-id=\"8984e78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c059a42 elementor-widget elementor-widget-heading\" data-id=\"c059a42\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Plan your Budget <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f2431fa elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f2431fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f91d21b\" data-id=\"f91d21b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1e2dab elementor-widget elementor-widget-text-editor\" data-id=\"f1e2dab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"2730\" data-end=\"2822\">Understanding your finances early is one of the most important parts of starting a business.<\/p><p data-start=\"2824\" data-end=\"2848\"><strong>You\u2019ll want to work out:<\/strong><\/p><ul><li data-start=\"2850\" data-end=\"2954\">Your startup costs<\/li><li data-start=\"2850\" data-end=\"2954\">Your ongoing monthly expenses<\/li><li data-start=\"2850\" data-end=\"2954\">How much income do you need to cover those costs<\/li><\/ul><p data-start=\"2956\" data-end=\"2989\"><strong>Common startup costs can include:<\/strong><\/p><ul><li data-start=\"2991\" data-end=\"3081\">Equipment or tools<\/li><li data-start=\"2991\" data-end=\"3081\">Materials\/products<\/li><li data-start=\"2991\" data-end=\"3081\">Website setup<\/li><li data-start=\"2991\" data-end=\"3081\">Marketing<\/li><li data-start=\"2991\" data-end=\"3081\">Insurance<\/li><li data-start=\"2991\" data-end=\"3081\">Licences or permits<\/li><\/ul><p data-start=\"3083\" data-end=\"3170\">The Australian Government provides a helpful guide for managing cash flow and budgeting. They have created a <a href=\"https:\/\/business.gov.au\/planning\/new-businesses\/calculate-the-start-up-costs-of-your-business\">&#8220;start-up cost sheet&#8221;<\/a> that will run through everything you need.\u00a0<\/p><p data-start=\"3237\" data-end=\"3334\">Planning your budget early helps you avoid surprises and keeps your business financially healthy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-130b29c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"130b29c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-afbc698\" data-id=\"afbc698\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3abb090 elementor-widget elementor-widget-heading\" data-id=\"3abb090\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Register Your Business<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b38d85a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b38d85a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-035b9e6\" data-id=\"035b9e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f421e7 elementor-widget elementor-widget-text-editor\" data-id=\"8f421e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"3370\" data-end=\"3496\">Before you start trading, you\u2019ll usually need to <strong data-start=\"3419\" data-end=\"3496\">register your business and apply for an Australian Business Number (ABN).<\/strong><\/p><p data-start=\"3498\" data-end=\"3519\">An ABN allows you to:<\/p><ul><li data-start=\"3521\" data-end=\"3604\">Invoice customers<\/li><li data-start=\"3521\" data-end=\"3604\">Register for GST if needed<\/li><li data-start=\"3521\" data-end=\"3604\">Operate legally in Australia<\/li><\/ul><p data-start=\"3606\" data-end=\"3663\">You\u2019ll also need to choose a business structure, such as:<\/p><ul><li data-start=\"3665\" data-end=\"3706\">Sole trader<\/li><li data-start=\"3665\" data-end=\"3706\">Partnership<\/li><li data-start=\"3665\" data-end=\"3706\">Company<\/li><\/ul><p data-start=\"3708\" data-end=\"3775\">Each structure has different responsibilities and tax implications. If you aren&#8217;t sure what is best suited to you, please speak with your accountant.\u00a0<\/p><p>\ud83d\udca1 <strong><em data-start=\"1567\" data-end=\"1577\">Pro Tip:<\/em><\/strong>\u00a0<em>There are some dodgy companies out there that &#8220;help you&#8221; apply for an ABN, and they charge you for this said service. However, if you go straight to the source, you can do this yourself and save a lot of money!\u00a0 Make sure the website you are using has .gov.au in it. <a href=\"https:\/\/www.abr.gov.au\/business-super-funds-charities\/applying-abn\">(https:\/\/www.abr.gov.au\/business-super-funds-charities\/applying-abn)<\/a><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a9b6cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a9b6cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a547696\" data-id=\"a547696\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e44ddc elementor-widget elementor-widget-heading\" data-id=\"7e44ddc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Check licences and permits <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-054861b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"054861b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1e225cc\" data-id=\"1e225cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e051aff elementor-widget elementor-widget-text-editor\" data-id=\"e051aff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"3911\" data-end=\"3972\">Some businesses require licences or permits before operating.\u00a0\u00a0This depends on things like:<\/p><ul><li data-start=\"4004\" data-end=\"4098\">Your industry<\/li><li data-start=\"4004\" data-end=\"4098\">Your location<\/li><li data-start=\"4004\" data-end=\"4098\">Whether you\u2019re operating from home or a commercial space<\/li><\/ul><p data-start=\"4100\" data-end=\"4191\">You can check what applies to your business using the <a href=\"https:\/\/www.business.qld.gov.au\/starting-business\/starting-buying\/setting-up\/licences-registrations\">Australian Government licence finder.<\/a> Taking the time to check this early helps avoid fines or delays later.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0411b83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0411b83\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eec6add\" data-id=\"eec6add\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f829c02 elementor-widget elementor-widget-heading\" data-id=\"f829c02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Choose Where Your Business Will Operate<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a0610b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0610b6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7ef65a4\" data-id=\"7ef65a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a270b8f elementor-widget elementor-widget-text-editor\" data-id=\"a270b8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"4400\" data-end=\"4496\">Your business location can affect how you work, your costs, and how customers interact with you.\u00a0Your business might operate:<\/p><ul><li>From home<\/li><li>Online<\/li><li>At markets or events<\/li><li>From a mobile setup<\/li><li>In a commercial premises<\/li><\/ul><p data-start=\"4630\" data-end=\"4770\">If you\u2019re running a business from home, it\u2019s worth checking with your local council and insurer to make sure everything is set up correctly.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6c6d9a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6c6d9a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62c2567\" data-id=\"62c2567\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e5a514 elementor-widget elementor-widget-heading\" data-id=\"3e5a514\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Build your brand and online presence <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fbf6abb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fbf6abb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-38b8e0e\" data-id=\"38b8e0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14ac283 elementor-widget elementor-widget-text-editor\" data-id=\"14ac283\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"4400\" data-end=\"4496\">Today, most customers will search online before choosing a business. That means having a simple online presence is important, even for small or local businesses.\u00a0 Think of it this way, if you are a handmade business, sometimes it can be hard to determine what is handmade here in Australia versus dropshipped&#8230; If your customers can find you online, they will be able to determine this quickly.\u00a0<\/p><p data-start=\"4985\" data-end=\"5007\">Start with the basics:<\/p><ul><li data-start=\"5009\" data-end=\"5112\">A simple website<\/li><li data-start=\"5009\" data-end=\"5112\">A professional email address<\/li><li data-start=\"5009\" data-end=\"5112\">Social media profiles<\/li><li data-start=\"5009\" data-end=\"5112\">Clear contact details<\/li><\/ul><p data-start=\"5114\" data-end=\"5201\">Your branding should also be consistent so customers recognise and trust your business.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fdbc53e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fdbc53e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31534a4\" data-id=\"31534a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09871f5 elementor-widget elementor-widget-heading\" data-id=\"09871f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8. Plan how you'll attract your customers<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-831af15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"831af15\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-88bc37d\" data-id=\"88bc37d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e86f2fc elementor-widget elementor-widget-text-editor\" data-id=\"e86f2fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"5327\" data-end=\"5383\">Even the best businesses need a plan to reach customers. (This blog forms part of our plan to reach you \ud83d\ude1c).\u00a0<\/p><p data-start=\"5385\" data-end=\"5483\">Think about where your customers spend their time and how they usually find businesses like yours.<\/p><p data-start=\"5485\" data-end=\"5518\">Common marketing options include:<\/p><ul><li data-start=\"5520\" data-end=\"5634\">Search engines (SEO)<\/li><li data-start=\"5520\" data-end=\"5634\">Social media<\/li><li data-start=\"5520\" data-end=\"5634\">Local networking or referrals<\/li><li data-start=\"5520\" data-end=\"5634\">Email marketing<\/li><li data-start=\"5520\" data-end=\"5634\">Paid advertising<\/li><\/ul><p data-start=\"5636\" data-end=\"5711\">The Australian Government also provides a <a href=\"https:\/\/business.gov.au\/planning\/business-plans\/develop-your-marketing-plan\"><strong data-start=\"5678\" data-end=\"5710\">free marketing plan template<\/strong>.<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27fbd8a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27fbd8a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c006f67\" data-id=\"c006f67\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4fe266 elementor-widget elementor-widget-heading\" data-id=\"e4fe266\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">9. Protect your business with Insurance<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0091a1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0091a1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-123d661\" data-id=\"123d661\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e058b79 elementor-widget elementor-widget-text-editor\" data-id=\"e058b79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"5327\" data-end=\"5383\">Starting a business takes time, energy, and investment. Insurance helps protect what you&#8217;re building.\u00a0<\/p><p data-start=\"5327\" data-end=\"5383\">Depending on your company, you may need cover such as;\u00a0<\/p><ul><li data-start=\"5327\" data-end=\"5383\"><a href=\"https:\/\/www.auzi.com\/portal\/public-liability-insurance\/\">Public Liability <\/a><\/li><li data-start=\"5327\" data-end=\"5383\"><a href=\"https:\/\/www.auzi.com\/portal\/product-liability-insurance\/\">Product Product Liability<\/a>\u00a0<\/li><li data-start=\"5327\" data-end=\"5383\"><a href=\"https:\/\/www.auzi.com\/portal\/professional-indemnity-insurance\/\">Professional Indemnity\u00a0<\/a><\/li><li data-start=\"5327\" data-end=\"5383\">Cyber Insurance\u00a0<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-145137b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"145137b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d6677a\" data-id=\"5d6677a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e59bbcc elementor-widget elementor-widget-heading\" data-id=\"e59bbcc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10. Launch and keep improving <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7546c39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7546c39\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-23759c3\" data-id=\"23759c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c19f9fe elementor-widget elementor-widget-text-editor\" data-id=\"c19f9fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"5327\" data-end=\"5383\">Starting your business is just the beginning. Once you&#8217;re up and running, keep learning from your customers and your results. Pay attention to:\u00a0<\/p><ul><li data-start=\"5327\" data-end=\"5383\">What customers respond to<\/li><li data-start=\"5327\" data-end=\"5383\">Which marketing efforts work best\u00a0<\/li><li data-start=\"5327\" data-end=\"5383\">Where can you improve your processes and practices?\u00a0<\/li><\/ul><p>Small improvements over time can make a big difference to the success of your business.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-133222b elementor-widget elementor-widget-text-editor\" data-id=\"133222b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"6628\" data-end=\"6643\">\ud83d\udca1 <strong data-start=\"6631\" data-end=\"6643\">AUZi Tip<\/strong><\/p><p data-start=\"6645\" data-end=\"6804\">Starting a business doesn\u2019t require having everything figured out on day one. Focus on the essentials, take one step at a time, and build momentum as you grow.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6be985c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6be985c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0c2768\" data-id=\"c0c2768\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d477e4f elementor-widget elementor-widget-heading\" data-id=\"d477e4f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Enjoy the Post? Give us a Share.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7cb5d6 elementor-share-buttons--skin-flat elementor-share-buttons--view-icon-text elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"a7cb5d6\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" 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data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">On The Blog<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32077e9 elementor-grid-4 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"32077e9\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;4&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-21632 post type-post status-publish format-standard has-post-thumbnail hentry category-small-business category-market-stallholder-tips\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.auzi.com\/portal\/small-business\/how-to-calculate-market-stall-profit-essential-tips-for-stallholders\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"186\" src=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2024\/10\/market-organiser-featured-image.jpg\" class=\"attachment-medium size-medium wp-image-21440\" alt=\"\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.auzi.com\/portal\/small-business\/how-to-calculate-market-stall-profit-essential-tips-for-stallholders\/\" >\n\t\t\t\tHow to calculate market stall profit: Essential tips for stallholders\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19016 post type-post status-publish format-standard has-post-thumbnail hentry category-insurance category-small-business tag-marketing tag-small-business-help\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.auzi.com\/portal\/small-business\/start-an-art-and-craft-workshop\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2023\/04\/Untitled-design-6-300x169.png\" class=\"attachment-medium size-medium wp-image-19022\" alt=\"Art &amp; Craft Workshop\" srcset=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2023\/04\/Untitled-design-6-300x169.png 300w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2023\/04\/Untitled-design-6.png 683w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.auzi.com\/portal\/small-business\/start-an-art-and-craft-workshop\/\" >\n\t\t\t\tHow to Start an Art &#038; Craft Workshop\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-18756 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing category-small-business tag-marketing tag-small-business-help\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.auzi.com\/portal\/small-business\/pinterest-for-handmade-businesses\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2023\/01\/Untitled-design-1-300x300.png\" class=\"attachment-medium size-medium wp-image-18764\" alt=\"Pinterest - The Underdog of Social media\" srcset=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2023\/01\/Untitled-design-1-300x300.png 300w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2023\/01\/Untitled-design-1-150x150.png 150w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2023\/01\/Untitled-design-1.png 675w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.auzi.com\/portal\/small-business\/pinterest-for-handmade-businesses\/\" >\n\t\t\t\tPinterest for Handmade Businesses\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-18077 post type-post status-publish format-standard has-post-thumbnail hentry category-small-business category-starting-a-business tag-small-business-help\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.auzi.com\/portal\/small-business\/tips-naming-your-business\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"212\" src=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2022\/08\/Depositphotos_147706649_S-300x212.jpg\" class=\"attachment-medium size-medium wp-image-18092\" alt=\"Flow chart for creating a Business Name\" srcset=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2022\/08\/Depositphotos_147706649_S-300x212.jpg 300w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2022\/08\/Depositphotos_147706649_S-768x543.jpg 768w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2022\/08\/Depositphotos_147706649_S.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.auzi.com\/portal\/small-business\/tips-naming-your-business\/\" >\n\t\t\t\tTips for Naming your Business\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Essentials for Starting a Business Starting a business can feel exciting and a little overwhelming. The good news is you don\u2019t need to know<\/p>\n","protected":false},"author":8,"featured_media":19987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[451,450,449,2197],"tags":[283,2173],"class_list":["post-19847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insurance","category-marketing","category-small-business","category-starting-a-business","tag-marketing","tag-small-business-help"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Essentials for Starting a Business | AUZi Insurance<\/title>\n<meta name=\"description\" content=\"Discover the essentials to starting a successful Business with expert tips, including business plans, strategic marketing and insurance\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.auzi.com\/portal\/small-business\/the-essentials-for-starting-a-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Essentials for Starting a Business\" \/>\n<meta property=\"og:description\" content=\"The Essentials for Starting a Business Starting a business can feel exciting and a little overwhelming. The good news is you don\u2019t need to know everything\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.auzi.com\/portal\/small-business\/the-essentials-for-starting-a-business\/\" \/>\n<meta property=\"og:site_name\" content=\"AUZi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/auziauziauzi\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-18T04:42:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-17T11:03:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2024\/01\/Untitled-design-67.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nicole Eldridge\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@auzi\" 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