{"id":5921,"date":"2017-08-18T00:51:46","date_gmt":"2017-08-17T14:51:46","guid":{"rendered":"http:\/\/www.marketstallinsurance.com\/markets\/?p=1413"},"modified":"2022-06-10T13:25:55","modified_gmt":"2022-06-10T03:25:55","slug":"tips-for-selling-a-service","status":"publish","type":"post","link":"https:\/\/www.auzi.com\/portal\/small-business\/tips-for-selling-a-service\/","title":{"rendered":"5 Tips For Selling A Service"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5921\" class=\"elementor elementor-5921\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-648608b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"648608b4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-285dfee6\" data-id=\"285dfee6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-117c1b7 elementor-widget elementor-widget-heading\" data-id=\"117c1b7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Selling a service can be harder than selling a product<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1c331e elementor-widget elementor-widget-text-editor\" data-id=\"a1c331e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Hot cinnamon donuts, steaming hot paella\u2026 fresh food, the smell of the weekend markets has hit me as I walk through those gates. Waft that under my nostrils and boom! You\u2019ve got yourself a sale.<\/p><p>As I walk on down the market alley, a half-eaten cinnamon donut in one hand, wallet in the other, my peripheral vision catches the bright colours of a dream catcher \u2013 Oh I must have that! Relatable?<\/p><p>It\u2019s quite clear that those selling tangible products are one step ahead of the game when it comes to appealing to customers. You could have me sold on an item in seconds after seeing it, but if you tell me you can braid my hair to perfection or pipe out the most beautiful henna design \u2013 how am I to believe you so quickly?<\/p><p>It seems there is a plethora of advice that can be found online that provides tips on how to sell tangible products, though very little information on how to sell something you can\u2019t simply show your customer.<\/p><p>Here are some tips to get you started when selling a service.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cdee42d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cdee42d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-98c8c95\" data-id=\"98c8c95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47c8851 elementor-widget elementor-widget-heading\" data-id=\"47c8851\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Display your service as you would a product<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bc52d9 elementor-widget elementor-widget-text-editor\" data-id=\"3bc52d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Get creative! Your customers need to see that you know your stuff. Put together some detailed fact sheets about your service to hand out to customers. Frame or provide some photos of the results of previous services you\u2019ve sold. Everyone loves browsing through photo flip books, and why not throw in a before and after comparison! Plus \u2013 it\u2019s the easiest way to provide tangible evidence of just how amazing your service is!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b8e9d9d\" data-id=\"b8e9d9d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e89e52 elementor-widget elementor-widget-image\" data-id=\"2e89e52\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2017\/08\/Depositphotos_135569776_l-2015-4-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-1414\" alt=\"how to sell a service\" srcset=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2017\/08\/Depositphotos_135569776_l-2015-4-768x512.jpg 768w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2017\/08\/Depositphotos_135569776_l-2015-4-300x200.jpg 300w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2017\/08\/Depositphotos_135569776_l-2015-4.jpg 825w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-27e7680 elementor-widget elementor-widget-spacer\" data-id=\"27e7680\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58b074d elementor-widget elementor-widget-heading\" data-id=\"58b074d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Emphasize the key benefits of your service<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc04317 elementor-widget elementor-widget-text-editor\" data-id=\"cc04317\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Are the products you use organic? Are they handmade? Do you provide free consultations? Australian made? Write down a few points that you believe add value to the service you provide, and make sure they&#8217;re visible to window shoppers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ccad87 elementor-widget elementor-widget-heading\" data-id=\"8ccad87\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Show your service in action<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de3999c elementor-widget elementor-widget-text-editor\" data-id=\"de3999c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>3, 2, 1&#8230;Action! Show your service doing its thing! Whether it be by displaying videos on your iPad, conducting a live demonstration or free samples, there are many ways you can engage with your customers. Do you cater for weddings? Bring along some enticing taste testers, everyone loves cake!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9922ab1 elementor-widget elementor-widget-heading\" data-id=\"9922ab1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Everything is better when it's free!<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7da6689 elementor-widget elementor-widget-text-editor\" data-id=\"7da6689\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A competition is a sure-fire way to attract a customer\u2019s attention. Not only is it a novelty to receive freebies, but the excitement that comes along with offering a prize is also a winner in the eyes of a customer.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-deda352 elementor-widget elementor-widget-heading\" data-id=\"deda352\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Build a relationship with your potential customers<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3780372 elementor-widget elementor-widget-text-editor\" data-id=\"3780372\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You may be a little disadvantaged when it comes to alluring customers into your store, though at least you\u2019re one up to those that purely sell online. Use this benefit to your best advantage by building a relationship with your customers. Put a smile on your face, be enthusiastic and excited about what you do \u2013 though not too over the top. Wow your customers into trusting that you offer a reputable service. Remember \u2013 just like friends, customers also like feeling important and appreciated.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f385e1 elementor-widget elementor-widget-heading\" data-id=\"3f385e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mates Rates<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98565b1 elementor-widget elementor-widget-text-editor\" data-id=\"98565b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Can your service be offered up in a package? Give your customers the opportunity to purchase more in a bundle, and save a bit of cash than they would buying them separately. They will appreciate getting more bang for their buck!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c51de44 elementor-share-buttons--color-custom elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"c51de44\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_twitter\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on twitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tTwitter\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e414d7 elementor-widget elementor-widget-image\" data-id=\"6e414d7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.auzi.com\/portal\/market-stall-holders-insurance\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"939\" height=\"235\" src=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2016\/03\/Need-to-insure-your-market-stall_.jpg\" class=\"attachment-full size-full wp-image-7340\" alt=\"Market Stall Insurance Free Quote\" srcset=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2016\/03\/Need-to-insure-your-market-stall_.jpg 939w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2016\/03\/Need-to-insure-your-market-stall_-300x75.jpg 300w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2016\/03\/Need-to-insure-your-market-stall_-768x192.jpg 768w\" sizes=\"(max-width: 939px) 100vw, 939px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Selling a service can be harder than selling a product Hot cinnamon donuts, steaming hot paella\u2026 fresh food, the smell of the weekend markets has hit me as I walk through those gates. Waft that under my nostrils and boom! You\u2019ve got yourself a sale. As I walk on down the market alley, a half-eaten [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1414,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[450,449],"tags":[283,2173],"class_list":["post-5921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-small-business","tag-marketing","tag-small-business-help"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.5 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Tips For Selling A Service AUZi - AUZi\u00ae Public Liability<\/title>\n<meta name=\"description\" content=\"Looking to sell more of your services? From making friends with customers, to mates rates. 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