{"id":8997,"date":"2020-03-30T13:17:53","date_gmt":"2020-03-30T03:17:53","guid":{"rendered":"https:\/\/www.auzi.com\/portal\/?p=8997"},"modified":"2022-06-10T13:04:08","modified_gmt":"2022-06-10T03:04:08","slug":"how-to-sell-your-products-online","status":"publish","type":"post","link":"https:\/\/www.auzi.com\/portal\/small-business\/how-to-sell-your-products-online\/","title":{"rendered":"How To Sell Your Products Online"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8997\" class=\"elementor elementor-8997\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e28cdf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e28cdf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14292f5\" data-id=\"14292f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7046f01 elementor-widget elementor-widget-heading\" data-id=\"7046f01\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Sell your products online as a traditional business<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e4f787 elementor-widget elementor-widget-text-editor\" data-id=\"5e4f787\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Throughout the last few weeks, small business owners across Australia have had to do a complete flip on how they operate their business. As an insurance provider in the small business scene, we\u2019ve witnessed so many turn to online sales in an attempt to keep afloat. While this is a great opportunity for those that run a traditional business out of a market stall or brick and mortar, it\u2019s not as simple to transition to online only immediately. Building a website, purchasing platform and getting an online presence doesn&#8217;t happen over night. Let alone how expensive it can be. So, our <a href=\"https:\/\/www.auzi.com\/portal\/about\/\" target=\"_blank\" rel=\"noopener\">Marketing team<\/a> have put together this guide to help you through the process and the options you have to sell your products online.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-692e9e2 elementor-widget elementor-widget-image\" data-id=\"692e9e2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"466\" src=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/online-shopping.jpg\" class=\"attachment-full size-full wp-image-9005\" alt=\"flat lay with an ipad and pot plants\" srcset=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/online-shopping.jpg 1080w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/online-shopping-300x129.jpg 300w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/online-shopping-1024x442.jpg 1024w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/online-shopping-768x331.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b32a15 elementor-widget elementor-widget-heading\" data-id=\"0b32a15\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You will need aesthetic photos for your product listings<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff5294e elementor-widget elementor-widget-text-editor\" data-id=\"ff5294e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Unlike when your customers are right in front of you, they can\u2019t immediately see and pick up your products. Though that doesn\u2019t mean you can\u2019t paint an accurate picture through how you portray them in your online shop. You need to take photos of your products that are suitable for publishing online. They shouldn\u2019t be like the photos you take to show your products off to your friends.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51287e3 elementor-widget elementor-widget-heading\" data-id=\"51287e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Photography Tips<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40c2b6b elementor-widget elementor-widget-heading\" data-id=\"40c2b6b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Smart phone camera<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcc35bb elementor-widget elementor-widget-text-editor\" data-id=\"fcc35bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Most phone cameras today take quality photos. So, don\u2019t think you need to go out and purchase an expensive camera. If you\u2019re using your phone camera, here are some tips to getting the perfect shot:<\/p><ul><li>Make sure the lens is free from fingerprints<\/li><li>When you&#8217;re ready to take the photo, tap the center of your phone screen. The camera will focus on your product, then click the capture button.<\/li><li>Hold your camera completely still otherwise you will end up with a blurry photo!<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82b42f3 elementor-widget elementor-widget-heading\" data-id=\"82b42f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Your backdrop is very important<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daba713 elementor-widget elementor-widget-text-editor\" data-id=\"daba713\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You\u2019re showcasing your products, not your kitchen table cloth, shelves of stock, your couch or even your gorgeous doggo. So no, I shouldn\u2019t be able to see any of that in the background of your photos. Your backdrop is part of the photo too, so don&#8217;t slack on presentation.\u00a0<\/p><p>The ideal backdrop will inevitably be dependent on your product. For instance, if your product is neutral colours, you want a backdrop that makes your products pop, but not too much so that it distracts your audience away from your product. Some areas that might come in handy at home are the lovely splash back in your kitchen, or a candle could be accompanied by other d\u00e9cor items. <strong>Have fun with it, don\u2019t capture every version of your products in the same style, you want to change it up.<\/strong><\/p><p>If you have some nice tiles in your home, you&#8217;re already a step ahead. If you don&#8217;t, <a href=\"https:\/\/everydayco.com.au\/\" target=\"_blank\" rel=\"noopener\">Everyday Co.<\/a> are an Australian creative business that have a collection of photography backdrops. With so many styles, they have one to suit every product. Here are a few examples of their backdrops in action.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-44d3672 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44d3672\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d131bed\" data-id=\"d131bed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa97211 elementor-widget elementor-widget-image\" data-id=\"fa97211\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/everyday-co-3.jpg\" class=\"attachment-full size-full wp-image-9009\" alt=\"Flay lay of face cream on blue tile backdrop\" srcset=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/everyday-co-3.jpg 300w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/everyday-co-3-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Image - 'Mermaid' backdrop from Everyday Co.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9bb40fe\" data-id=\"9bb40fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d610b53 elementor-widget elementor-widget-image\" data-id=\"d610b53\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/everyday-co-2.jpg\" class=\"attachment-full size-full wp-image-9008\" alt=\"Three white bottles of body oil in front of a pink tile wall\" srcset=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/everyday-co-2.jpg 300w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/everyday-co-2-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Image - Everyday Co.'s 'Think Pink' backdrop captured by Bettyquette<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-09fb473\" data-id=\"09fb473\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e186c6a elementor-widget elementor-widget-image\" data-id=\"e186c6a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/everyday-co-1.jpg\" class=\"attachment-full size-full wp-image-9007\" alt=\"Pink quartz face roller in front of a marble Everyday Co backdrop\" srcset=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/everyday-co-1.jpg 300w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/everyday-co-1-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Image - Everyday Co.'s 'Marble' backdrop captured by Bare Roots Australia<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5c1976 elementor-widget elementor-widget-heading\" data-id=\"f5c1976\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pick your lighting<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c18fba7 elementor-widget elementor-widget-text-editor\" data-id=\"c18fba7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For the best quality, always use natural light. Open all the curtains or even take your photo shoot out into the sunshine.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15c1654 elementor-widget elementor-widget-heading\" data-id=\"15c1654\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Editing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95e1a4e elementor-widget elementor-widget-text-editor\" data-id=\"95e1a4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Time to do some editing. All of this can be done on your phone in one of the many free apps you can download. Usually, you should only be adjusting the lighting or saturation in the photo \u2013 don\u2019t change your products too much. Some of our favourite free apps you can download on your phone include <a href=\"https:\/\/vsco.co\/\" target=\"_blank\" rel=\"noopener\">VSCO<\/a> (perfect for filters and lighting), <a href=\"https:\/\/snapseed.online\/\" target=\"_blank\" rel=\"noopener\">Snapseed<\/a> (perfect for manipulating specific parts of a photo) and the Adobe Lightroom mobile app (if you really want to step up your editing skills). We recommend starting with VSCO, read how to get the best results <a href=\"https:\/\/www.shopmoment.com\/momentist\/5-tips-for-better-editing-in-vsco\" target=\"_blank\" rel=\"noopener\">here.<\/a> Once you\u2019ve chosen your editing style, keep it consistent in all your photos. Here is a before and after of some editing we did just using VSCO.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-87a11f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87a11f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0e29ea5\" data-id=\"0e29ea5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0dd70fd elementor-widget elementor-widget-image\" data-id=\"0dd70fd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/coffee2.jpg\" class=\"attachment-full size-full wp-image-9013\" alt=\"takeaway coffee cup at Kingscliff cafe Chinny Brew\" srcset=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/coffee2.jpg 300w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/coffee2-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Before<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-eb5bf0c\" data-id=\"eb5bf0c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6eab5f1 elementor-widget elementor-widget-image\" data-id=\"6eab5f1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/coffee.jpg\" class=\"attachment-full size-full wp-image-9012\" alt=\"takeaway coffee cup at Kingscliff cafe Chinny Brew\" srcset=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/coffee.jpg 300w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/coffee-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">After<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2b16fb elementor-widget elementor-widget-heading\" data-id=\"f2b16fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Examples of makers creatively capturing their products <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8d4d039 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d4d039\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-45fb2b1\" data-id=\"45fb2b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52f5e71 elementor-widget elementor-widget-image\" data-id=\"52f5e71\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/Celia-loves.jpg\" class=\"attachment-full size-full wp-image-9017\" alt=\"Product photography of Celia Loves candles and fruit props with a pink backdrop\" srcset=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/Celia-loves.jpg 200w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/Celia-loves-150x150.jpg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Image - Via Instagram @celia.loves<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-9b1d98a\" data-id=\"9b1d98a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21f49fd elementor-widget elementor-widget-image\" data-id=\"21f49fd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/celia-loves-2.jpg\" class=\"attachment-full size-full wp-image-9018\" alt=\"Celia Loves candle in its box with an abstract backdrop\" srcset=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/celia-loves-2.jpg 200w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/celia-loves-2-150x150.jpg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Image - Via Instagram @celia.loves<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-37cbc53\" data-id=\"37cbc53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74f29b9 elementor-widget elementor-widget-image\" data-id=\"74f29b9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/churchfarm.jpg\" class=\"attachment-full size-full wp-image-9019\" alt=\"handmade soap by Church Farm\" srcset=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/churchfarm.jpg 200w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/churchfarm-150x150.jpg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Image - Via Instagram @churchfarmgeneralstore<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-c15b322\" data-id=\"c15b322\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-321bc0a elementor-widget elementor-widget-image\" data-id=\"321bc0a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/ideal-of-sweden.jpg\" class=\"attachment-full size-full wp-image-9020\" alt=\"flat lay with three phone cases a magazine and gold jewellery\" srcset=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/ideal-of-sweden.jpg 200w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/ideal-of-sweden-150x150.jpg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Image - Flatlay by Ideal Sweden showcasing their phonecases<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e3b264 elementor-widget elementor-widget-heading\" data-id=\"7e3b264\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Establish your online shop<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebdb612 elementor-widget elementor-widget-text-editor\" data-id=\"ebdb612\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We\u2019re fortunate in 2020 that there are so many alternatives to investing in the time consuming and often expensive process of setting up an online shop. Some online sale alternatives are outlines below.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91c6896 elementor-widget elementor-widget-heading\" data-id=\"91c6896\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Etsy <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7ab156 elementor-widget elementor-widget-text-editor\" data-id=\"c7ab156\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.etsy.com\/\" target=\"_blank\" rel=\"noopener\">Etsy<\/a> are your best option here. They\u2019ve done all the hard yakka for you! Which is why they&#8217;re the most popular option, you can set up your online shop by following their steps <a href=\"https:\/\/help.etsy.com\/hc\/en-us\/articles\/115015672808-How-to-Open-an-Etsy-Shop?segment=selling\" target=\"_blank\" rel=\"noopener\">here<\/a>. Choosing Etsy comes with the security and brand image that is already trusted by consumers. With this, they do take a small fee from each purchase. But it is well worth it having your products in front of such a large audience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf5a30b elementor-widget elementor-widget-heading\" data-id=\"bf5a30b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Shopify<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d74285f elementor-widget elementor-widget-text-editor\" data-id=\"d74285f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This one is a little bit more complex but still easy enough if you follow their <a href=\"https:\/\/help.shopify.com\/en\/manual\/intro-to-shopify\/initial-setup\/setup-your-store\" target=\"_blank\" rel=\"noopener\">step by step<\/a> guide. The benefit is you will have your very own website, and Shopify have done most of the hard yards. You can choose a theme and customise your shop to suit your brand. Read how to get started <a href=\"https:\/\/help.shopify.com\/en\/manual\/intro-to-shopify\/initial-setup\/setup-your-store\" target=\"_blank\" rel=\"noopener\">here.<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e86a6f elementor-widget elementor-widget-heading\" data-id=\"2e86a6f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Amazon and Ebay<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a0df45 elementor-widget elementor-widget-text-editor\" data-id=\"1a0df45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Amazon and Ebay are also an option, though they come with huge competition. It&#8217;s a lot harder to establish your brand because not only are you competing with millions of people with products similar to yours, on Amazon you&#8217;re even competing with their own brand. You can read more on that <a href=\"https:\/\/goshippo.com\/blog\/selling-on-amazon-vs-ebay-vs-etsy-marketplaces\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84f7e69 elementor-widget elementor-widget-heading\" data-id=\"84f7e69\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Facebook Marketplace\/Instagram<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a44733 elementor-widget elementor-widget-text-editor\" data-id=\"8a44733\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Social media is a great platform to get\u00a0 your brand out there. Regardless, you should have an active presence on there. Though to take your business to the next level, <a href=\"https:\/\/www.auzi.com\/portal\/small-business\/things-you-should-be-doing-on-instagram-for-business\/\" target=\"_blank\" rel=\"noopener\">your business page or profile must be connected to a website<\/a> or purchasing platform like those mentioned above.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2870bf6 elementor-widget elementor-widget-heading\" data-id=\"2870bf6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Online Markets<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a810ee3 elementor-widget elementor-widget-text-editor\" data-id=\"a810ee3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There are a number of Market Organisers who have taken the initiative to create an online market as their markets have been cancelled due to COVID-19. To name a couple &#8211; <a href=\"https:\/\/www.handmadeaustralia.com.au\/\" target=\"_blank\" rel=\"noopener\">Canberra Handmade,<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.thefinderskeepersmarketplace.com\/\" target=\"_blank\" rel=\"noopener\">The Finders Keepers<\/a>. They&#8217;re providing creatives like you with a platform to sell their products online. Taking the hassle out of building the store yourself. Though with this sudden demand, spaces are limited, contact them directly to apply.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2679876 elementor-widget elementor-widget-heading\" data-id=\"2679876\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5512817 elementor-widget elementor-widget-text-editor\" data-id=\"5512817\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In 2020, business success is dependent on digital presence. So, you need to make sure you\u2019re at least active on social media. As a small business, there is plenty of opportunity to market your business without a big budget. We&#8217;ve previously written some blogs on this before. Here is our <a href=\"https:\/\/www.auzi.com\/portal\/small-business\/low-budget-marketing-ideas-for-small-business\/\" target=\"_blank\" rel=\"noopener\">&#8216;Low Budget Marketing Ideas For Small Business&#8217;<\/a> and <a href=\"https:\/\/www.auzi.com\/portal\/small-business\/making-the-most-of-social-media\/\" target=\"_blank\" rel=\"noopener\">&#8216;Social Media Tips&#8217;<\/a>.\u00a0\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3368cc4 elementor-widget elementor-widget-heading\" data-id=\"3368cc4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Insurance<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8971b65 elementor-widget elementor-widget-text-editor\" data-id=\"8971b65\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Make sure your Insurance Policy includes Product Liability Insurance <strong>and<\/strong> your online shop or sales. I know, I know what on earth could your risk being online? But, in reality there is risk everywhere.<\/p>\n<p>Products Liability Insurance is designed to protect you against Personal Injury and Property Damage Claims arising from the Products you sell. For example, your beautiful candle has left a burn mark on your customers white coffee table. They&#8217;re now holding you responsible. Or you&#8217;ve sold a delicious chocolate and caramel slice that claims to have no traces of nuts. But with the kids running around causing havoc, you forgot to change your cutting board that you had used for the macadamia slice. Now your customer has had an allergic reaction. Your Products Liability Insurance will have you covered, so long as you\u2019ve declared all of your activities like online sales.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d54e6b0 elementor-share-buttons--color-custom elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"d54e6b0\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_twitter\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on twitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tTwitter\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce5fdcd elementor-widget elementor-widget-image\" data-id=\"ce5fdcd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/occupations.php\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"225\" src=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/Need-to-insure-your-market-stall_-1.jpg\" class=\"attachment-full size-full wp-image-9025\" alt=\"Get public liability insurance quote\" srcset=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/Need-to-insure-your-market-stall_-1.jpg 900w, 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flip<\/p>\n","protected":false},"author":3,"featured_media":9032,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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