{"id":9609,"date":"2020-06-09T13:50:16","date_gmt":"2020-06-09T03:50:16","guid":{"rendered":"https:\/\/www.auzi.com\/portal\/?p=9609"},"modified":"2022-07-14T12:13:14","modified_gmt":"2022-07-14T02:13:14","slug":"things-you-should-be-doing-on-instagram-for-business","status":"publish","type":"post","link":"https:\/\/www.auzi.com\/portal\/small-business\/things-you-should-be-doing-on-instagram-for-business\/","title":{"rendered":"7 Things You Should Be Doing On Your Instagram For Business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9609\" class=\"elementor elementor-9609\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1319688 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1319688\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4441002\" data-id=\"4441002\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff5a52d elementor-widget elementor-widget-heading\" data-id=\"ff5a52d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Things you should be doing on Instagram for your Small Business<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52a8379 elementor-widget elementor-widget-text-editor\" data-id=\"52a8379\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As a social media platform, <a href=\"http:\/\/www.instagram.com\/auzi.insurance\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> is the pinnacle of visual brilliance meets user-friendly technology all in the one app. So, you shouldn\u2019t be surprised when I say that Instagram for business should be an integral part of your marketing strategy \u2013 especially if you have a small business.<\/p><p>Did you know? 62% of people say they have become more interested in a brand or product after seeing it in Instagram Stories (<a href=\"https:\/\/blog.hootsuite.com\/instagram-statistics\/\" target=\"_blank\" rel=\"noopener\">Hootsuite, 2019<\/a>). With just under 10 million Instagram users in Australia alone, that is a huge opportunity to present your brand to your target market.<\/p><p>While yes you should still be using Facebook for business, there are several Instagram features that make it the platform of choice for many creative brands and businesses. To get you started, here are 7 things you should be doing on your Instagram for business account.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-de5dab1\" data-id=\"de5dab1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2461546 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"2461546\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2461546\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2461546\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__2461546\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-131fd41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"131fd41\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c19055\" data-id=\"9c19055\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07cfd11 elementor-widget elementor-widget-heading\" data-id=\"07cfd11\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Switch to an Instagram for Business Account<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0188435 elementor-widget elementor-widget-text-editor\" data-id=\"0188435\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To really make the most of Instagram\u2019s handy business features, you will need an Instagram for business account. You can make the switch in just a click of a button by simply going to the menu on the right-hand side of your profile, click settings then click account and scroll to the bottom. You will have the choice of either switching to a business account or a creator account. There are plenty of <a href=\"https:\/\/later.com\/blog\/instagram-creator-profile\/#vs\" target=\"_blank\" rel=\"noopener\">blogs that break down the difference between the two<\/a>.<\/p><p>Which account to choose will depend on your brand and type of business. For the most part, a business account is best for small business as it allows custom audience targeting, analytics, paid ads, quick replies, third-party app integration (like scheduling) and call to action buttons. On the other hand, a creator account provides you with more insightful creator-specific analytics of your content. However, these features are evolving daily so always keep an eye out for changes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84d4eeb elementor-widget elementor-widget-image\" data-id=\"84d4eeb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/06\/auzi-insurance-instagram.jpg\" class=\"attachment-full size-full wp-image-9625\" alt=\"Screenshot of AUZi Insurance on Instagram\" srcset=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/06\/auzi-insurance-instagram.jpg 700w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/06\/auzi-insurance-instagram-300x300.jpg 300w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/06\/auzi-insurance-instagram-150x150.jpg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8eddb3d elementor-widget elementor-widget-heading\" data-id=\"8eddb3d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Show your Business Location!!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d384aa0 elementor-widget elementor-widget-text-editor\" data-id=\"d384aa0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This one seems obvious however it is the most common information left out of Instagram accounts \u2013 where are you? OR How can customers buy from you? There is nothing worse than finding the most delicious looking cupcakes on an Instagram profile only to be left guessing if that business is located in your country, let alone city.<\/p><p>Whether you sell a product or a service, your customer needs to know how they can buy from you. This applies to every type of business. Whether it be your shop address, markets you attend, where you ship to, the delivery zone for food or where else customers can buy from you like <a href=\"https:\/\/www.etsy.com\/\" target=\"_blank\" rel=\"noopener\">Etsy<\/a> for instance. Whatever it is, include it!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6142ff elementor-widget elementor-widget-heading\" data-id=\"d6142ff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Abide by Instagram\u2019s Community Guidelines<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad73276 elementor-widget elementor-widget-text-editor\" data-id=\"ad73276\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Instagram didn\u2019t lay down their house rules for no reason. As a business, you must abide by them to avoid being penalised. If your account gets blocked or suffers a dip in engagement (reach, likes, comments etc), you won\u2019t be able to reap all those benefits that Instagram has blessed you with!<\/p><p>While it might seem so much easier to just pay a few bucks for some extra followers or likes, Instagram have ruled it a big no no. Their <a href=\"https:\/\/help.instagram.com\/477434105621119\">Community guidelines<\/a>\u00a0clearly state you must<\/p><blockquote><p>\u201cFoster meaningful and genuine interactions. Help us stay spam-free by not artificially collecting likes, followers, or shares, posting repetitive comments or content, or repeatedly contacting people for commercial purposes without their consent.\u201d<\/p><\/blockquote><p>Yes, they take this very seriously. But this is a good thing, if Instagram recognises that you are fostering a genuine relationship between your brand and your following, you will be rewarded through further reach i.e. your posts will be shown to more people. Instagram\u2019s community guidelines don\u2019t stop there, definitely <a href=\"https:\/\/help.instagram.com\/477434105621119\" target=\"_blank\" rel=\"noopener\">give them a read<\/a> to ensure you\u2019re doing the right thing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc746c3 elementor-widget elementor-widget-heading\" data-id=\"fc746c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tell a story, but stay on brand<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e721e4 elementor-widget elementor-widget-text-editor\" data-id=\"5e721e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Telling your brand story creates a powerful connection between you and your community. It allows people to <em><strong>feel<\/strong><\/em> like they are part of your business, that they can <em><strong>feel<\/strong><\/em> a genuine connection with your brands personality. It is the narrative behind the why, the facts, and the feelings associated with how your business came about. So, with that all said it\u2019s important not to skip this step in your marketing efforts. People love getting to know the faces behind the brand, the reason you started and the why\/how behind what you do.<\/p><p>However, this is not your personal page and your personal page is not your business page. They are and should be two different accounts. There is absolutely nothing wrong with featuring yourself and your personality on your business page to help tell your brand story. But when it comes to Aunt Betty\u2019s 60th birthday and what you ate for breakfast this morning \u2013 probably not relevant. Unless Aunt Betty is your co-founder and you specialise in breakfast recipes \ud83d\ude09<\/p><p>P.S. as you tell your brand story, always use high quality and aesthetic images, there a plenty of resources to <a href=\"https:\/\/www.auzi.com\/portal\/small-business\/how-to-sell-your-products-online\/\" target=\"_blank\" rel=\"noopener\">teach you how to take a good photo<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d512cd5 elementor-widget elementor-widget-heading\" data-id=\"d512cd5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Make the most of Instagram\u2019s features<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-709bf32 elementor-widget elementor-widget-text-editor\" data-id=\"709bf32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In an app that has over 350 million users, you really need to stand out from the crowd, so get creative in using all the cool features available.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-16c3b9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16c3b9d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-255ccab\" data-id=\"255ccab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff54532 elementor-widget elementor-widget-text-editor\" data-id=\"ff54532\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><span style=\"text-decoration: underline;\"><strong>Stories<\/strong><\/span> \u2013 people lurrrve seeing what goes on behind your perfectly curated feed. It could be as simple as showing videos of you pouring your candles, or setting up your market stall. It forges that little bit of intimacy between your business and your customers.<\/li><li><span style=\"text-decoration: underline;\"><strong>Audience metrics<\/strong><\/span> \u2013 The audience and engagement metrics in your Instagram for business account are available in two places \u2013 above your post you can click \u2018View Insights\u2019 for metrics to an individual post, or click \u2018Insights\u2019 in the menu on your main profile. These metrics are invaluable in helping you assess how your posts are performing. Then you can identify what content is worth continuing and what really shouldn\u2019t make the cut.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c620fde\" data-id=\"c620fde\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8a9ea1 elementor-widget elementor-widget-image\" data-id=\"b8a9ea1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/06\/post-insights.jpg\" class=\"attachment-full size-full wp-image-9630\" alt=\"Example of insights on an Instagram for Business account\" srcset=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/06\/post-insights.jpg 400w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/06\/post-insights-300x300.jpg 300w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/06\/post-insights-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">An example of the basic post insights<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b493b7e elementor-widget elementor-widget-text-editor\" data-id=\"b493b7e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><strong><span style=\"text-decoration: underline;\">Instagram shop<\/span><\/strong> \u2013 If your business sells tangible products, you have the added bonus of being able to set up an Instagram shop. This allows you to tag the product in your photo with a link that goes directly to that product page on your website. An <a href=\"https:\/\/au.oberlo.com\/blog\/setting-up-instagram-shop\" target=\"_blank\" rel=\"noopener\">Instagram shop is easy to set up<\/a>.\u00a0<\/li><li><span style=\"text-decoration: underline;\"><strong>Hashtags<\/strong><\/span> \u2013 Using hashtags in your posts make it easier for your target audience to find you. You\u2019re allowed 30 hashtags per post, so use them! Change it up by using different hashtags in each post to experiment with which work best for your brand. Don\u2019t use only popular hashtags (i.e. #australia has 62.4 million posts). Use a mixture of popular tags and niche specific like #brisbanephotographer which has 347,000 posts. This will give you more opportunity to reach a diverse audience in the wider community as well as niche markets. Also, remember to only use hashtags that are relevant to your post or type of business.<\/li><li><strong><span style=\"text-decoration: underline;\">Link to your website<\/span><\/strong> \u2013 The bonus of being able to include the link to your website, Etsy, Amazon or Shopify in your account is that after a user finds your account, you can take them straight to your shop.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68d1c8b elementor-widget elementor-widget-heading\" data-id=\"68d1c8b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Keep up with the algorithm <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-188ddd3 elementor-widget elementor-widget-text-editor\" data-id=\"188ddd3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The what ithm? Don&#8217;t worry, it&#8217;s not as scary as it sounds!<\/p><p>Anyone that works in social media marketing could write an entire essay on the <a href=\"https:\/\/blog.hootsuite.com\/instagram-algorithm\/\" target=\"_blank\" rel=\"noopener\">Instagram algorithm<\/a>. Although I wouldn\u2019t recommend it because let\u2019s be real, it changes so often that essay is bound to become irrelevant quicker than you can read it! So, I will vow to keep it simple and focus on the facts dished out by Instagram themselves.<\/p><p>In a nutshell, Instagram has stated the following about their algorithm<\/p><blockquote><p>\u201cIf you could look through thousands of stories every day and choose the ones that were most important to you, which would they be? We hope the answer looks like your news feed.\u201d<\/p><\/blockquote><p>Yes, it prioritises posts from your friends and family. This is great for your personal account, but a bit tricky when doing business.<\/p><p>The algorithm was introduced in 2016 and has since been given multiple makeovers to become increasingly accurate in pushing the most relevant posts to you, to the top of your feed. There are many <a href=\"https:\/\/later.com\/blog\/instagram-algorithm\/\" target=\"_blank\" rel=\"noopener\">factors that Instagram consider<\/a> when doing this. But all in all, businesses must work a little harder to grow and reach their audience.<\/p><p>While this sounds like a huge pain, there are many <a href=\"https:\/\/sproutsocial.com\/insights\/instagram-algorithm\/\" target=\"_blank\" rel=\"noopener\">things you can do to stay in the Instagram algorithms good books<\/a>. This includes posting regularly, writing captivating captions, posting user-generated content (your customers photos of your products), and building genuine relationships with your followers. In other words, make sure you\u2019re working with the algorithm, not against it.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9f95608 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f95608\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8bda089\" data-id=\"8bda089\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4288906 elementor-widget elementor-widget-heading\" data-id=\"4288906\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Co-Branding or campaign partnerships <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fccd273 elementor-widget elementor-widget-text-editor\" data-id=\"fccd273\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In general, the most valuable (albeit strategic) relationships you make as a business owner is the one you establish with your fellow small business owners.<\/p><p>From complementing each other\u2019s products and services (a collection of brands contributing to a pamper box for Mother\u2019s Day for example), to learning from each other\u2019s mistakes and even stepping in to help when one of your shops get broken into. This kind of relationship extends to Instagram for business as well! The app even has the option to add partnership approvals to relevant posts to let your audience know your businesses are associated.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2f31a87\" data-id=\"2f31a87\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eca2204 elementor-widget elementor-widget-image\" data-id=\"eca2204\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/06\/snickers-krispy-kreme.jpg\" class=\"attachment-full size-full wp-image-9628\" alt=\"Four Snickers doughnuts by Krispy Kreme\" srcset=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/06\/snickers-krispy-kreme.jpg 350w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/06\/snickers-krispy-kreme-300x300.jpg 300w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/06\/snickers-krispy-kreme-150x150.jpg 150w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Co-Branding partnership between Snickers and Krispy Kreme. Photo via Krispy Kreme Instagram<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e8a0e0 elementor-widget elementor-widget-text-editor\" data-id=\"9e8a0e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Whether it be as simple as giving each other a shout out on your story, or as complex as a candle maker partnering with a bakery to translate their signature chocolate brownies into chocolate brownie candles (genius!). You should be sharing the partnership and project with your followers on Instagram.<\/p><p>This is pure genius. Why? Because the success of your brand brings success to your partner brand, and vice versa. Your trusted customers are more likely to follow another brand that you also endorse. It\u2019s a win win for both parties. Read up on <a href=\"https:\/\/blog.hubspot.com\/marketing\/best-cobranding-partnerships\" target=\"_blank\" rel=\"noopener\">the best co-branding partnerships<\/a> to get some inspiration and really step up your Instafame.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b0f9c0 elementor-share-buttons--color-custom elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"1b0f9c0\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_twitter\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on twitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tTwitter\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_pinterest\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on pinterest\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-pinterest\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tPinterest\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a989d4f elementor-widget elementor-widget-image\" data-id=\"a989d4f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/occupations.php\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"225\" src=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/Need-to-insure-your-market-stall_-1.jpg\" class=\"attachment-full size-full wp-image-9025\" alt=\"Get public liability insurance quote\" srcset=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/Need-to-insure-your-market-stall_-1.jpg 900w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/Need-to-insure-your-market-stall_-1-300x75.jpg 300w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/Need-to-insure-your-market-stall_-1-768x192.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4bf2da elementor-widget elementor-widget-heading\" data-id=\"b4bf2da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Other blog posts you might like <\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d37d11 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"2d37d11\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9154 post type-post status-publish format-standard has-post-thumbnail hentry category-small-business tag-small-business-help\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.auzi.com\/portal\/small-business\/7-tips-for-working-on-your-business\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"158\" src=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/07\/working-on-your-business-while-you-cant-work-in-it-thumbnail-300x158.jpg\" class=\"attachment-medium size-medium wp-image-17730\" alt=\"\" srcset=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/07\/working-on-your-business-while-you-cant-work-in-it-thumbnail-300x158.jpg 300w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/07\/working-on-your-business-while-you-cant-work-in-it-thumbnail-1024x538.jpg 1024w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/07\/working-on-your-business-while-you-cant-work-in-it-thumbnail-768x404.jpg 768w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/07\/working-on-your-business-while-you-cant-work-in-it-thumbnail.jpg 1201w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.auzi.com\/portal\/small-business\/7-tips-for-working-on-your-business\/\" >\n\t\t\t\t7 Tips For Working On Your Business While You Can\u2019t Work In It\t\t\t<\/a>\n\t\t<\/p>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.auzi.com\/portal\/small-business\/7-tips-for-working-on-your-business\/\" aria-label=\"Read more about 7 Tips For Working On Your Business While You Can\u2019t Work In It\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8997 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing category-small-business tag-marketing tag-small-business-help\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.auzi.com\/portal\/small-business\/how-to-sell-your-products-online\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2020\/03\/online-sales.jpg\" class=\"attachment-medium size-medium wp-image-9032\" alt=\"flat lay with an ipad and pot plants\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.auzi.com\/portal\/small-business\/how-to-sell-your-products-online\/\" >\n\t\t\t\tHow To Sell Your Products Online\t\t\t<\/a>\n\t\t<\/p>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.auzi.com\/portal\/small-business\/how-to-sell-your-products-online\/\" aria-label=\"Read more about How To Sell Your Products Online\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1670 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing category-small-business tag-marketing tag-small-business-help\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.auzi.com\/portal\/small-business\/low-budget-marketing-ideas-for-small-business\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"280\" height=\"300\" src=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2018\/05\/mothers-day-competition-280x300.jpg\" class=\"attachment-medium size-medium wp-image-9563\" alt=\"marketing idea - competition - mothers day\" srcset=\"https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2018\/05\/mothers-day-competition-280x300.jpg 280w, https:\/\/www.auzi.com\/portal\/wp-content\/uploads\/2018\/05\/mothers-day-competition.jpg 350w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.auzi.com\/portal\/small-business\/low-budget-marketing-ideas-for-small-business\/\" >\n\t\t\t\t9 Low Budget Marketing Ideas For Small Business\t\t\t<\/a>\n\t\t<\/p>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.auzi.com\/portal\/small-business\/low-budget-marketing-ideas-for-small-business\/\" aria-label=\"Read more about 9 Low Budget Marketing Ideas For Small Business\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Things you should be doing on Instagram for your Small Business As a social media platform, Instagram is the pinnacle of visual brilliance meets user-friendly<\/p>\n","protected":false},"author":3,"featured_media":17734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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