Rusty ute with sign that says market here today with an arrow

Insurance For Market Organisers And Market Stalls – The Essentials

Insurance for Market Organisers & Stall Holders - The Essentials

Let’s rewind to a time when attending a market meant the Market Organiser had you covered when it came to Insurance. Fast forward to 2023, Insurance requirements have completely flipped on our Market Owners. Today, their ability to provide cover for all their stall holders has become scarce. So, what does that mean for you as either a Market Owner or Stall Holder? After working for many years to help both parties become insured correctly, I can provide you with a good insight into the current landscape and changes.

I’ve witnessed an increase in Market organisers looking for Insurance that will include their uninsured Stall Holders. This increase has been prompted by many large Insurers pulling out of the market and no longer offering Group Purchasing Policies. This means that some Organisers are no longer able to provide cover for their stall holders.

Thankfully our Market Organiser policy does have the ability to pick up a small portion of uninsured Stall Holders. However, we recommend both the Organiser and Stall Holders take the following information into consideration prior to entering these arrangements.

Market Organiser

As the policy is in your name, you are the one left dealing with the consequences when a claim occurs. This leaves you to do the following –

  • Lodging the claim with the Insurer
  • Dealing with the Third Party
  • Paying the Excess, if the Stall Holder absconds
  • Declaring the claim, for the next 5 years and being penalised with increased premiums/cost due to a claim that was not your fault.
Twilight market in Adelaide
Photo Credit - What's On for Adelaide Families

Furthermore, if a Stall Holder has been unable to obtain their own Insurance, there could be a very good reason for it. Consider this –

  • Their activities and/or Products may be a High Risk for the Insurer.
  • They may have a default on their history which could include anything from bankruptcy, poor claims history or criminal charges.

Ask your yourself this – If a large Insurance Company doesn’t want to take on the risk, why do I as a Market Organises? Plus, another BIG one –  The more uninsured Stall Holders you have, the more expensive your premium will be.

Please remember, you are legally not allowed to sell or advise on Insurance unless you are qualified and licensed to do so.

Market stall at Hawkers Market in Western Australia
Photo credit - Instagram @perthmakersmarket of @littleloverugs

Market Stall Holder

As the Policy is in the name of a Market Organiser, you have no control over the policy whatsoever. Consider the following –

  • Do you know their policy has been extended to protect you?
  • Have they provided you with their Certificate of Currency?
  • What excess applies if you have a claim?

I have seen some excesses as high as $2,500+ – this is the amount you will need to pay should there be a claim that you’re liable for – can you afford that?

When you require access to a Market Organiser’s Insurance, typically you will need to pay a higher Stall Holder fee. So, let’s do the math.


If it is an extra $10 per market, and you attend the markets once a week, you will pay approximately $520 per year for this Insurance. It may or may not provide you with the right cover, and may have a ridiculous excess.

On the flip side, your own Stall Holder Public Liability Insurance generally starts from $145 per year with NO excess

With your own Market Stall Liability Insurance in place, you have full control of your policy and your business. You can attend different markets and have peace of mind, knowing you are covered should the unforeseen occur, with no excess. 

Frequently asked Questions

  • Market Organiser | Why do I need insurance, when all of my Stall Holders have insurance and so does the venue owner? We understand it can feel like the insurance aspect is double or triple dipping here. However, that is not the case, as the market organises you are responsible for a lot more. For example, are you hiring any equipment for the market, are you implementing any seating areas, instructing stall holders how and where to set up, car park control, cleaning the facilities, and advertising the market, really the list goes on and on and the potential for claims against YOU are high!   
  • Stall Holder | What Limit of Liability Do I Need?  Each market is different and this is due to the organiser having different requirements from their own insurer and also the local council or venue owner. More commonly, we see a minimum request of $20,000,000 especially if the market is held on council grounds. There are some states, that are still predominantly requesting $10,000,000 – this is mainly in the rural areas. We always recommend double-checking with the Market Organiser or checking their terms and conditions. 
AUZi Insurance Principle Broker Nicole Eldridge

Your Dedicated Contact

Got a question? Give our broker, Nicole a call today on 1300 939 698 or email at You can also drop us a line below if you have a question or feedback. Nicole will get back to you ASAP. 

If you would like to read more on RG195 Group purchasing bodies for insurance and risk products head to the ASIC website.